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Pile of Books

Publications

Research Publications : 

  • Paper Entitled, “Strategies and Stages in Product Development” has been published in International Journal of Modern Trends in Engineering and Science”, London Journal Press, Volume 04, Issue 04 (April 2017) ISSN: 2348 – 3121.

  • Paper Entitled, "An Empirical study of the Rural Consumers Brand Awareness and Consumption Pattern regarding FMCG Products with special reference to Garhwali Region" published in ARS - Journal of Applied Research and Social Sciences recognized by Government of West Bengal, India, Volume 4, Issue 3, (February 2017) ISSN: 2350 -1472.

  • Paper Entitled,"A study of consumption and factor affecting decision making regarding FMCG Products of Rural Consumers of Garhwal Region" published in MM- Journal of Management in Manufacturing and Services recognized by Planning Commission, Government of India, Volume 3 Issue 5 (March 2016) ISSN: 2350-1480.

  • Paper Entitled, " Rural Consumer Buying Behavior with special reference to FMCG Products in Garhwal Region" published in Journal GSD - Green & Sustainable Development recognized by Planning Commission, Government of India, Volume 2 No.24 (December 2015) ISSN: 2350 -1464.

Communicated : 

  • Paper entitled “Exploring the relationship between Green marketing as a subset of Sustainable Development: an empirical study of urban consumers of Noida” communicated for publication in International Conference on LCMSD -2023.

  • Working on Paper entitled “ A study on Green Consumerism among students in Delhi- NCR”.

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