Scopus Indexed

Paper titled Linking Socio-Demographic Profile and Attribute Preference of Branded Dairy Consumers with Communication Effectiveness of Branded Dairy Companies, published in Annals of Agri Bio Research, June 2022 issue, ISSN 09719660

Paper titled Service Quality Assessment of Rural Banks – A Study of Select Banks of Varanasi, Published in LBS Journal of Management and Research, Vol. IX, January-December, 2011. No. 1&2, Journal of LBSIM, New Delhi. ISSN No. 0974-1852, pg 44-53.

UGC Care

Paper titled “Evaluating Customer Orientation through Customer Satisfaction Assessment: A Study of Rural Banking Initiatives in Varanasi” published in BHU Management Review, Vol. 2, Issue-1, Dec 2011, Journal of Faculty of Management Studies, BHU, Varanasi. ISSN No 2231-0142.

Paper titled “Influence of WOM and e-WOM on Millennials Purchase Intention towards Refurbished Consumer Electronics” in the March 2024 Issue of The IUP Journal of Marketing Management.

Web of Science

“Unearthing the character of microfinance in self-employment generation for bridging the disparity gaps: a case study. Journal of Global Entrepreneurship Research, 1–11. https://doi.org/10.1007/s40497-022-00313-5

Peer Reviewed/Indexed

Paper titled “Analyzing Human Dynamics in M&As through MOBA Framework: A Systematic Literature Review and Thematic Analysis” published in IUP Journal of Bank Management,2024, Vol 23, Issue 1, p27. 

Paper titled “Satisfaction Analysis of Indian Sweets Consumers in Varanasi: Perspectives and Road Ahead”, published in IUJ Journal of Management, December 2021, Vol. 9, No. 2, ISSN-23475080, 201-215. 

Paper titled "A Study of External and Internal Corporate Social Responsibility Practices of Sugar Mills Functioning in Rural Areas", published in VSRD-International Journal of Business and Management Research, 2021, E-ISSN:0976-7967, P- ISSN : 2319-2216.  

Paper titled “The relational impact of employee satisfaction on customer satisfaction in the banking industry: an empirical study”, published in The IUP Journal of Bank Management.Vol. XVIII , No.3, August 2019, pp 45-70.ISSN No .0972-6918.

Paper titled “An Empirical Investigation of the Causal Determinants of Customer Satisfaction: A Study of Indian Banks”, published in The IUP Journal of Management Research, Vol. XIII, No. 2, April 2014, pp. 55-73. ISSN 0972-5342.

Paper titled “Contributory Factors in Employee Satisfaction: An Empirical Investigation of Banking Industry” published in Journal of Strategic Human Resource Management, Vol. 2, Issue 2, June 2013.pp. 38-47, ISSN No .2277-2138.

OTHERS

Paper titled “Causal Factors in Employee Satisfaction: An Empirical Investigation of Public Sector Banks” published in Accurate Business Review, a journal of Accurate Institute of Management and Technology., Vol. 1, Issue 1,2013, ISSN No .23196211.

Paper titled “Employee Satisfaction in Indian Banks – A Comparative Analysis of Public and Private Sector Banks”, published in Aatmabodh, A Journal of Rajshree School of Management & Technology, Vol. 10(3), 2013, ISSN No. 0972-1398.

Paper titled “Building Relationship with Employees: An Employee Relationship Management Model”, published in Growth, Vol. 39, No. 4, 2012, Journal of Management Training Institute, SAIL, Ranchi. ISSN No .2249-6394.

Paper titled “A Holistic Approach to Customer Satisfaction in Services”, published in ITM-Nach, Vol.5, No. 3, December 2011, Journal of ITM Business School, Chennai. ISSN No 0975-3249.

Paper titled “An Investigation into Internal Customer Satisfaction in Micro, Small and Medium Enterprises in Varanasi”, published in Adhyayan, Vol. 1, No. 2, Dec 2011, journal of School of Management Sciences, Lucknow. ISSN No. 2249-1066.

ARTICLES

Paper titled “Employer Branding: A Winning Edge Tool”, is published in Prajna, Vol.57, Part 2, 2011-2012, Journal of Banaras Hindu University, Varanasi. ISSN No 0554-9884.

Paper titled “Celebrity Endorsements: Are they Effective?” published in March 2010 in Advertising Express, ICFAI University Press, Hyderabad.

Paper titled “Customary Advertising is Out Shock Advertising Spells Success” published in June 2008 in Advertising Express, ICFAI University Press, Hyderabad.

Paper titled “Mystery Shoppers Effective “In Specters”?, published in Jan 2007 in Advertising Express, ICFAI University Press, Hyderabad.

Paper titled “Kids Our Supermodel: An Ethical Dilemma” published in Aug 2006 Marketing Mastermind, ICFAI University Press, Hyderabad.

Session Chaired

Co-session chair at International Conference on “Attaining Sustainability @75: India Marching towards the Third Largest Economy Post 75 Years of Independence, in a technical session on “Responsible Marketing & HRM Strategies”, April 12&13, 2023 at Lucknow University.

Co-session chair at the International Conference on “Contemporary Issues in Management and Pharmaceutical Sciences- 2023”, on the theme Technology Driven Strategies for Business Transformation.